iR Studio → Napster Spaces — Product Launch Storytelling

iR Studio was Infinite Reality’s no-code platform for building immersive 3D websites and experiences. From early access through public beta and launch, I led social storytelling across product demos, creator use cases, webinars, community programs, and partner activations.

I also managed the product’s social transition from iR Studio to Napster Spaces, carrying its story into the evolving Napster brand.

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Product launch strategy, social content, copywriting, creative direction, partner campaigns, webinars, and community building

 

Partnered with beauty creator Mariale to introduce MAR BAR, an interactive destination built with Napster Spaces to extend her brand through immersive content, community and commerce.